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Legends in marketing : a review of Shelby D. Hunt's volumes

Hunt, Shelby D.; Rinaldo, Shannon B. - 2011

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A balanced approach to research in supply chain management

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Implementing mixed methods research in supply chain management

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Does marketing research suffer from methods myopia?

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Benefits and challenges of conducting multiple methods research in marketing

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Marketing theory : conceptual foundations of research in marketing

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The nature and origins of impactful research in marketing

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Reflections on ethical issues in marketing management : an empirical examination

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Legends in Marketing: A Review of Shelby D. Hunt's Volumes

Hunt, Shelby D.; Rinaldo, Shannon B. - In: Review of marketing research : Vol. 8, (pp. 43-85). 2011

The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage,...

Persistent link: https://www.econbiz.de/10015379316