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Adoption of CRM technology in multichannel environment : a review (2006 - 2010)
Awasthi, Preety; Sangle, Purnima S. - In: Business process management journal 18 (2012) 3, pp. 445-471
Persistent link: https://www.econbiz.de/10009572156
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Service quality measures : systematic literature review and future research directions
Prasad, Ram Komal; Verma, Sanjeev - In: International journal of management practice : IJMP 15 (2022) 1, pp. 9-23
Persistent link: https://www.econbiz.de/10012800117
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Alexa, what do we know about conversational commerce? : insights from a systematic literature review
Lim, Weng Marc; Kumar, Satish; Verma, Sanjeev; … - In: Psychology & marketing 39 (2022) 6, pp. 1129-1155
Persistent link: https://www.econbiz.de/10013280062
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Personalization in personalized marketing : trends and ways forward
Chandra, Shobhana; Verma, Sanjeev; Lim, Weng Marc; … - In: Psychology & marketing 39 (2022) 8, pp. 1529-1562
Persistent link: https://www.econbiz.de/10013280124
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Big data and sustainable consumption : a review and research agenda
Chandra, Shobhana; Verma, Sanjeev - In: Vision : the journal of business perspective 27 (2023) 1, pp. 11-23
Persistent link: https://www.econbiz.de/10014229692