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Bibliometric reviews : some guidelines
Hulland, John - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 935-938
Persistent link: https://www.econbiz.de/10015048034
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Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Hulland, John; Baumgartner, Hans; Smith, Keith Marion - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 92-108
Persistent link: https://www.econbiz.de/10011865107
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Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 351-359
Persistent link: https://www.econbiz.de/10012290956