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Lessons in scholarship
Wilkie, William L. - In: Journal of macromarketing 40 (2020) 3, pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
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Expanding our understanding of marketing in society
Wilkie, William L.; Moore, Elizabeth S. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 53-73
Persistent link: https://www.econbiz.de/10009507842