Narrow search
Showing 1 - 4 of 4
Cover Image
The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans (contributor); Pieters, Rik (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
Cover Image
Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
Pieters, Rik (contributor) - 1998
Persistent link: https://www.econbiz.de/10000995208
Cover Image
Who talks to whom? Intra- and interdisciplinary communication of economics journals
Pieters, Rik; Baumgartner, Hans - In: Journal of economic literature 40 (2002) 2, pp. 483-509
Persistent link: https://www.econbiz.de/10001688036
Cover Image
A Review of Eye-Tracking Research in Marketing
Wedel, Michel; Pieters, Rik - In: Review of marketing research : Vol. 4, (pp. 123-147). 2008
Persistent link: https://www.econbiz.de/10015382789