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Journal of marketing theory and practice : JMTP
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Success factors for service innovation : a meta-analysis
Storey, Chris
;
Cankurtaran, Pinar
;
Papastathopoulou, Paulina
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 527-548
Persistent link: https://www.econbiz.de/10011600382
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Internal marketing : a systematic review
Qiu, Jingqi
;
Boukis, Achilleas
;
Storey, Chris
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10013204884
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