Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them