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Word-of-mouth in the health care sector : a literature analysis of the current state of research and future perspectives
Martin, Sebastian - In: International review on public and non-profit marketing 14 (2017) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10011916306
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The current state of research of word-of-mouth in the health care sector
Pauli, Gerlinde; Martin, Sebastian; Greiling, Dorothea - In: International review on public and non-profit marketing 20 (2023) 1, pp. 125-148
Persistent link: https://www.econbiz.de/10014252130