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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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Introduction to the special issue on B2B research
Jap, Sandy D.; Reibstein, Dave - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 207-209
Persistent link: https://www.econbiz.de/10003998106
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Special issue: B2B research
Jap, Sandy D. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003998113