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How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik; Armbrecht, John; Lundberg, Erik; Nilsson, … - In: Sport, Business and Management : an international … 13 (2023) 1, pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
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SPICe: Determinants of consumer green innovation adoption across domains : a systematic review of marketing journals and suggestions for a research agenda
Flores, Phil Justice; Jansson, Johan - In: International journal of consumer studies 46 (2022) 5, pp. 1761-1784
Persistent link: https://www.econbiz.de/10013411965
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Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.; Menidjel, Choukri; Sarstedt, Marko; … - In: Psychology & marketing 41 (2024) 4, pp. 880-898
Persistent link: https://www.econbiz.de/10014519048