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Handbook of research on new product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Antecedents, consequences, and the mediating role of innovation : empirical generalizations
Vincent, Leslie H.
;
Bharadwaj, Sundar G.
;
Challagalla, …
- In:
Handbook of research on new product development
,
(pp. 374-409)
.
2019
Persistent link: https://www.econbiz.de/10012125151
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Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
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