Understanding the concept of Entrepreneurial Orientation (EO) is of critical importance as organizations and individuals manage a world that is defined by increasing uncertainty and complexity. The need for organizations of all types and sizes to survive and thrive in such an environment...

This chapter synthesizes works contained within the volume and paints a picture of where entrepreneurial orientation (EO) research stands today and where it is likely heading in the future. From the necessity for better theorizing and measurement to new directions and context, today’s research...