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Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study of authors who have succeeded
Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 28 (2011) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10009305318
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An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl - In: International marketing review 30 (2013) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10009730631