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Bibliometrics
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Structural equation model
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Consumer behaviour
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Deutschland
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Germany
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Medienmanagement
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Mediensektor
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structural equation modelling
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Wirtz, Bernd W.
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Journal of media business studies
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Long range planning : LRP ; international journal of strategic management
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Current state and development persprectives of media economics/media management research
Wirtz, Bernd W.
;
Pistoia, Adriano
;
Mory, Linda
- In:
Journal of media business studies
10
(
2013
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10010229317
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Business models : origin, development and future research perspectives
Wirtz, Bernd W.
;
Pistoia, Adriano
;
Ullrich, Sebastian
; …
- In:
Long range planning : LRP ; international journal of …
49
(
2016
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10011484138
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