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Industrial marketing management : the international journal for industrial and high-tech firms
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IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society
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Frugal innovation : meta-analysis of bibliographic relationships and identification of research trends for the period 2010-2021
Melnikova, Lidia
;
Gilsanz, Ainhize
- In:
IEEE transactions on engineering management : EM ; a …
71
(
2024
),
pp. 2153-2167
Persistent link: https://www.econbiz.de/10015405781
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Online reverse auctions research in marketing versus SCM : a review and future directions
Mora Cortez, Roberto
;
Cabanelas, Pablo
;
Charterina, Jon
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 439-454
Persistent link: https://www.econbiz.de/10014455293
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The buying center concept as a milestone in industrial marketing : review and research agenda
Cabanelas, Pablo
;
Mora Cortez, Roberto
;
Charterina, Jon
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 65-78
Persistent link: https://www.econbiz.de/10014227528
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