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A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 60 (2023) 5, pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
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Direct-to-consumer advertising of pharmaceuticals : an integrative review
Liu, Qiang; Gupta, Sachin - In: Innovation and marketing in the pharmaceutical industry …, (pp. 629-649). 2014
Persistent link: https://www.econbiz.de/10010353470
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The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep; Gupta, Sachin; Hamilton, Rebecca W. - In: Journal of marketing research 57 (2020) 6, pp. 985-998
Persistent link: https://www.econbiz.de/10012391094