Objective: The objective of the article is to investigate the status and evolution of women's entrepreneurial orientation (WEO) research from 1990 to 2021 through a systematic literature review. Research Design & Methods: We examined 204 peer-reviewed scholarly articles to identify and analyse...

Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and propose a future research agenda....