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Bibliometric reflections on the history of consumer research
Baumgartner, Hans - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 233-238
Persistent link: https://www.econbiz.de/10008658314
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The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans (contributor); Pieters, Rik (contributor) - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
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Who talks to whom? Intra- and interdisciplinary communication of economics journals
Pieters, Rik; Baumgartner, Hans - In: Journal of economic literature 40 (2002) 2, pp. 483-509
Persistent link: https://www.econbiz.de/10001688036
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Marketing survey research best practices : evidence and recommendations from a review of JAMS articles
Hulland, John; Baumgartner, Hans; Smith, Keith Marion - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 92-108
Persistent link: https://www.econbiz.de/10011865107