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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
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Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Loose, Femke; Hudders, Liselot; Vanwesenbeeck, Ini; De … - In: Journal of advertising 52 (2023) 3, pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
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Product placement in mass media : a review and bibliometric analysis
Guo, Fu; Ye, Guoquan; Hudders, Liselot; Lv, Wei; Li, … - In: Journal of advertising 48 (2019) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10012201417