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~subject:"Bibliometrics"
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Global marketing strategies for the promotion of luxury goods
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IEEE transactions on engineering management : EM
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Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Rancati, Elisa
;
Gordini, Niccolo
;
Capatina, Alexandru
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 109-132)
.
2016
Persistent link: https://www.econbiz.de/10011484651
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New product development during the last ten years : the ongoing debate and future avenues
Marzi, Giacomo
;
Ciampi, Francesco
;
Dalli, Daniele
; …
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
1
,
pp. 330-344
Persistent link: https://www.econbiz.de/10013190441
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