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~subject:"Bibliometrics"
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The role of consumer engagemen...
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Bibliometrics
Consumer behaviour
107
Konsumentenverhalten
105
Beziehungsmarketing
82
Relationship marketing
82
Customer integration
55
Kundenintegration
55
Brand management
43
Markenführung
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24
Internet marketing
23
Online-Marketing
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Corporate social responsibility
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Dienstleistungsqualität
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Service quality
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Customer engagement
19
Customer satisfaction
16
Stakeholder
16
Kundenzufriedenheit
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Brand loyalty
14
Marketing management
14
Marketingmanagement
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14
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Rahman, Zillur
20
Hollebeek, Linda D.
7
Talib, Faisal
4
Urbonavicius, Sigitas
4
Menidjel, Choukri
3
Qureshi, M. N.
3
Sarstedt, Marko
3
Clark, Moira K.
2
Kamboj, Shampy
2
Patil, Tejaswi
2
Sprott, David E.
2
Acharya, Alok
1
Aeron, Suchi
1
Anoop, T. S.
1
Azam, Mohammed
1
Aziz, Rahila
1
Chandni, Shumaila
1
Dikcius, Vytautas
1
Fatma, Mobin
1
Goyal, Praveen
1
Hammedi, Wafa
1
Hassan, Syed Masroor
1
Islam, Jamid Ul
1
Jansson, Johan
1
Kar, Arpan Kumar
1
Kaushik, Arun Kumar
1
Kazmi, A. A.
1
Khan, Imran
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Kukk, Jana
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Kumar, Prashant
1
Lim, Weng Marc
1
Pandey, Ritesh
1
Sanyal, Priyavrat
1
Sharma, Tripti Ghosh
1
Siddiqui, Jamshed
1
Srivastava, Rajendra Krishan
1
Yadav, Mayank
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Psychology & marketing
4
International review on public and non-profit marketing
2
Journal of consumer behaviour
2
Management decision : MD
2
Marketing intelligence & planning
2
European journal of marketing
1
Health marketing quarterly
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
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International journal of emerging markets
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International journal of services and operations management
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Journal of international consumer marketing
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Management review quarterly
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Qualitative market research : an international journal
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ECONIS (ZBW)
27
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1
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
2
Crafting conceptual proposition-based contributions : the 7C framework
Hollebeek, Linda D.
;
Srivastava, Rajendra Krishan
; …
- In:
Psychology & marketing
41
(
2024
)
10
,
pp. 2396-2411
Persistent link: https://www.econbiz.de/10015133792
Saved in:
3
Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Marketing intelligence & planning
42
(
2024
)
8
,
pp. 1464-1493
Persistent link: https://www.econbiz.de/10015200890
Saved in:
4
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
5
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
6
Consumer engagement, stress, and conservation of resources theory : a review, conceptual development, and future research agenda
Hollebeek, Linda D.
;
Hammedi, Wafa
;
Sprott, David E.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 926-937
Persistent link: https://www.econbiz.de/10014290870
Saved in:
7
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
8
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
9
Online impulse buying : a systematic review of 25 years of research using meta regression
Anoop, T. S.
;
Rahman, Zillur
- In:
Journal of consumer behaviour
24
(
2025
)
1
,
pp. 363-391
Persistent link: https://www.econbiz.de/10015333934
Saved in:
10
Emotion as cause, effect, mediator, and moderator in marketing : an integrative review and future research directions
Aeron, Suchi
;
Rahman, Zillur
- In:
Journal of consumer behaviour
24
(
2025
)
1
,
pp. 470-498
Persistent link: https://www.econbiz.de/10015333948
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