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Performing the field : the role of the researcher's identity & self in conducting interpretive consumer research
Eccles, Sue (contributor); Elms, Jonathan (contributor) - 2005
Persistent link: https://www.econbiz.de/10003140869
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Consumer behavior in immersive virtual reality retail environments : a systematic literature review using the stimuli-organisms-responses (S-O-r) model
Erensoy, Aysu; Mathrani, Anuradha; Schnack, Alexander; … - In: Journal of consumer behaviour 23 (2024) 6, pp. 2781-2811
Persistent link: https://www.econbiz.de/10015116768