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Stellenwert und Schwerpunkte der Nonprofit-Forschung in der allgemeinen Betriebswirtschaftslehre : ein Vergleich deutscher und US-amerikanischer Forschungsbeiträge
Helmig, Bernd; Michalski, Silke - In: Corporate social responsibility, (pp. 23-55). 2008
Persistent link: https://www.econbiz.de/10003700945
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Wird das Potenzial von Marketing im NPO-Management unterschätzt?
Helmig, Bernd - 2004
Persistent link: https://www.econbiz.de/10002210075
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Editorial: current research in non-profit organisations' management
Angelé-Halgand, Nathalie; Helmig, Bernd; Jegers, Marc; … - In: European management journal 28 (2010) 6, pp. 401-402
Persistent link: https://www.econbiz.de/10008759003
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On the effectiveness of social marketing : what do we really know?
Helmig, Bernd; Thaler, Julian Matthias - In: Journal of nonprofit & public sector marketing 22 (2010) 4, pp. 264-287
Persistent link: https://www.econbiz.de/10008811349
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Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine; Kern, Sarah; Helmig, Bernd - In: International journal of nonprofit & voluntary sector … 19 (2014) 2, pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
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Altruistic values, satisfaction and loyalty among first-time blood donors
Boenigk, Silke; Leipnitz, Sigrun; Scherhag, Christian - In: International journal of nonprofit & voluntary sector … 16 (2011) 4, pp. 356-370
Persistent link: https://www.econbiz.de/10009671014
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The evolution of the nonprofit research field : an emerging scholar perspective
Schubert, Peter; Ressler, Robert W.; Paarlberg, Laurie E.; … - In: Nonprofit and voluntary sector quarterly : journal of … 52 (2023), pp. 102S-129S
Persistent link: https://www.econbiz.de/10014245954