Similar Search Results

The Publisher's Guide to eCommerce : Case Studies

Radcliffe, Damian - 2020

The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams. Facing an "extinction event," as the...

Persistent link: https://www.econbiz.de/10014031614

Evolution, Rapid Growth & Future of Research on Electronic Word of Mouth (eWOM) : A Scientific Review

Das, Debabrata - 2013

With the advent of new information & communication technologies (ICT) and its ever growing application in connecting people, online social media have become one of the main platforms for people to people interaction and this has obvious impact on formulation of marketing strategy for better...

Persistent link: https://www.econbiz.de/10014156203

Independently-hosted web publishing

Villar-Onrubia, Daniel; Marín, Victoria I. - In: Internet policy review : journal on internet regulation 11 (2022) 2, pp. 1-11

The term independently-hosted is used here to describe online publishing practices that utilise the World Wide Web (hereafter the Web) as a decentralised socio-technical system, where individuals and communities operate as the owners or controllers of the online infrastructures they use in order...

Persistent link: https://www.econbiz.de/10013190937

Determinants of Internet Corporate Social Responsibility Communication : Evidence from France

Pozniak, Laetitia - 2016

This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French … sample according to the intensity of their responsible communication on the Internet. Then, we test a set of hypotheses to … highlight the explanatory variables of the communication level on the Internet of the responsible enterprise. The results …

Persistent link: https://www.econbiz.de/10013003770

Determinants of Internet Corporate Social Responsibility Communication

Pozniak, Laetitia - 2014

The goal of this research is to identify determinants of internet Corporate Social Responsibility communication of 41 … (OLS) on variables presented in the literature as determinants of firm internet communication and led to the formulation of …

Persistent link: https://www.econbiz.de/10013067765

Online Patronage : Primer, Systematic Literature Review, and Conceptualization

Klink, Benjamin; Rudolph, Thomas - 2023

The ongoing global pandemic has led to a seismic shift of shopping behavior towards online channels. In this light, understanding consumer choice between online shop alternatives – online patronage - grew even more important. Problematically, due to inconsistent naming and conceptualization of...

Persistent link: https://www.econbiz.de/10014261807

Quantum computing for market research

Sáez-Ortuño, Laura; Huertas-Garcia, Ruben; Coll, … - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-21

The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to...

Persistent link: https://www.econbiz.de/10015074475

Research Productivity of Faculty at 30 Leading Marketing Departments

Van Osselaer, Stijn M. J. - 2019

This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per year. We find no meaningful difference in productivity...

Persistent link: https://www.econbiz.de/10012899531

A Thematic Exploration of the Evolution of Research in Multichannel Marketing

Vaishnav, Bharat; Ray, Sourav - 2022

The significant technological changes that spurred the growth of the Internet, affected how marketing channels changed …

Persistent link: https://www.econbiz.de/10014264515

WOM, eWOM and WOMachine : the evolution of consumer recommendations through a systematic review of 194 studies

Jansen, Thomas; Moura, Francisco Tigre - 2024

Recommendation-based communication plays a pivotal role in consumer choices. From human sources to electronic word of mouth or different types of recommender systems, recommendations help consumers adopt or reject leads, and can be highly beneficial for organizations. In view of its relevance...

Persistent link: https://www.econbiz.de/10014547940