Narrow search
Showing 1 - 3 of 3
Cover Image
The value of the "triple pole" approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature
Spais, George S.; Papakonstantinidis, Leonidas A. - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 372-404
Persistent link: https://www.econbiz.de/10010393461
Cover Image
The evolution of scholarly research on sponsorship : expectations about the future of this research domain
Spais, George S.; Johnston, Margaret A. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
Cover Image
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish; Spais, George S.; Kumar, Divesh; Sureka, Riya - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 97-120
Persistent link: https://www.econbiz.de/10012179107