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A backward glance of who and what marketing scholars have been researching, 1977–2002

Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - In: Review of marketing research : Volume 7, (pp. 1-18). 2010

Despite the diversity of all those involved within the marketing discipline, all have a stake in maximizing the advancement of marketing knowledge. Without a specific analysis it is difficult to reflect on where a field has been or where it might be heading. The purpose of this chapter is to...

Persistent link: https://www.econbiz.de/10015380744

The global and regional dispersion of publishing in the field of international marketing

Polonsky, Michael J.; Ringer, Allison C. - In: Journal of global marketing 22 (2009) 2, pp. 155-172

Persistent link: https://www.econbiz.de/10003857686

Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region

Polonsky, Michael J.; Carlson, Les - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10008905969

A backward glance of who and what marketing scholars have been researching, 1977-2002

Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010

Persistent link: https://www.econbiz.de/10008907432

An analysis of the green consumer domain within sustainability research : 1975 to 2014

Kumar, Prashant; Polonsky, Michael J. - In: Australasian marketing journal 25 (2017) 2, pp. 85-96

Persistent link: https://www.econbiz.de/10011729862

Should artificial intelligent agents be your co-author? : arguments in favour, informed by ChatGPT

Polonsky, Michael J.; Rotman, Jeffrey D. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 91-96

Persistent link: https://www.econbiz.de/10014252764