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Editorial: the advertising literature and the role of the International journal of Advertising

Taylor, Charles Robert - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 179-182

Persistent link: https://www.econbiz.de/10009758010

A critical review of the literature on nutritional labeling

Hieke, Sophie; Taylor, Charles Robert - In: Journal of consumer affairs : official publication of … 46 (2012) 1, pp. 120-156

Persistent link: https://www.econbiz.de/10009535140

Editorial: a call for more research on authenticity in corporate social responsibility programs

Taylor, Charles Raymond - In: International journal of advertising : the review of … 40 (2021) 7, pp. 969-971

Persistent link: https://www.econbiz.de/10012650612

Thoughts on cross-cultural advertising research in 2023 : editorial

Taylor, Charles Raymond - In: International journal of advertising : the review of … 42 (2023) 6, pp. 969-971

Persistent link: https://www.econbiz.de/10014321544

Subjective performance and the value of blind evaluation

Taylor, Curtis R.; Yildirim, Huseyin - In: The review of economic studies 78 (2011) 2, pp. 762-794

Persistent link: https://www.econbiz.de/10009238861

The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research

Rotfeld, Herbert Jack; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14

Persistent link: https://www.econbiz.de/10003931087

The state of methodological practice in international marketing research

Taylor, Charles Raymond; Bowen, C. Luke; Bang, Hae-kyong - In: Measurement and research methods in international marketing, (pp. 143-167). 2011

Persistent link: https://www.econbiz.de/10009377915

Best practices for cross-cultural advertising research : are the rules being followed?

Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012

Persistent link: https://www.econbiz.de/10009513233

The State of Methodological Practice in International Marketing Research

Taylor, Charles R.; Luke Bowen, C.; Bang, Hae-Kyong - In: Measurement and research methods in international marketing, (pp. 143-167). 2011

Purpose – A considerable body of literature has evolved on the topic of appropriate research methodology for cross-national data collection. Additionally, prior commentaries on cross-national research in the marketing have cited significant deficiencies in this body of research in terms of the...

Persistent link: https://www.econbiz.de/10015379547