Narrow search
Showing 1 - 3 of 3
Cover Image
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.; Lievens, Filip; Srivastava, Mukta - In: The journal of product & brand management 31 (2022) 8, pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Cover Image
Reference price research in marketing : a bibliometric analysis
Srivastava, Mukta; Pandey, Neeraj; Saini, Gordhan K. - In: Marketing intelligence & planning 40 (2022) 5, pp. 604-623
Persistent link: https://www.econbiz.de/10013393502
Cover Image
A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta; Saini, Gordhan K. - In: Journal of consumer marketing 39 (2022) 7, pp. 726-743
Persistent link: https://www.econbiz.de/10013535928