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The use of partial least squares structural equation modeling in strategic management research : a review of past practices and recommendations for future applications

Hair, Joseph F.; Sarstedt, Marko; Pieper, Torsten M.; … - In: Long range planning : LRP ; international journal of … 45 (2012) 5/6, pp. 320-340

Persistent link: https://www.econbiz.de/10009685164

Method trends and method needs : examining methods needed for accelerating the field

Wilson, Shawn R.; Whitmoyer, Jeffrey G.; Pieper, Torsten M. - In: Journal of family business strategy 5 (2014) 1, pp. 4-14

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Publishing research in marketing journals using structural equation modeling

Babin, Barry J.; Hair, Joseph F.; Boles, James S. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 279-285

Persistent link: https://www.econbiz.de/10003766154

Heresies and sacred cows in scholarly marketing publications

Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138

Persistent link: https://www.econbiz.de/10011507955

Covariance-based structural equation modeling in the Journal of advertising : review and recommendations

Hair, Joseph F.; Babin, Barry J.; Krey, Nina - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 163-177

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Marketing and branding in family business : assessing the landscape and charting a path forward

Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7

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Erfolgsfaktoren für Fachbücher : eine explorative Untersuchung verkaufsbeeinflussender Faktoren am Beispiel von Marketing-Fachbüchern

Sarstedt, Marko (contributor); Huber, Kornelia (contributor) - 2006

Ziel dieser Arbeit ist die Ermittlung von Faktoren, im Sinne von Produkteigenschaften, die einen Einfluss auf den Verkauf von Fachbüchern im Allgemeinen und Marketing-Fachbüchern im Speziellen ausüben. Auf Grundlage einer umfassenden Literaturrecherche zu verkaufsbeeinflussenden Faktoren bei...

Persistent link: https://www.econbiz.de/10009521437

Theoretical rigor of customer experience scales : a systematic review and a roadmap for researchers

Hollebeek, Linda D.; Sarstedt, Marko; Menidjel, Choukri; … - In: Marketing intelligence & planning 42 (2024) 8, pp. 1464-1493

Persistent link: https://www.econbiz.de/10015200890

Forty years of context effect research in marketing : a bibliometric analysis

Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466

Persistent link: https://www.econbiz.de/10014546925

Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research

Hollebeek, Linda D.; Menidjel, Choukri; Sarstedt, Marko; … - In: Psychology & marketing 41 (2024) 4, pp. 880-898

Persistent link: https://www.econbiz.de/10014519048