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~subject:"Bibliometrie"
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Innovations in services marketing and management : strategies for emerging economies
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ECONIS (ZBW)
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Fake news, social media and marketing : a systematic review
Di Domenico, Giandomenico
;
Sit, Jason Kokho
;
Ishizaka, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 329-341
Persistent link: https://www.econbiz.de/10012493984
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2
The success of born global firms : a conceptual model
Sultan, Parves
;
Wong, Ho Yin
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10009382929
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3
Medical tourism : a conceptual framework for an innovation in global healthcare provision
Medhekar-Smith, Anita
;
Wong, Ho Yin
;
Hall, John
- In:
Innovations in services marketing and management : …
,
(pp. 148-169)
.
2014
Persistent link: https://www.econbiz.de/10010200723
Saved in:
4
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
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