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~subject:"Bibliometrie"
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Correspondence analysis : a pr...
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Bibliometrie
Partial least squares
49
Partielle kleinste Quadrate
43
Structural equation model
38
Strukturgleichungsmodell
38
Kleinste-Quadrate-Methode
35
Least squares method
35
Marketing
33
Theorie
31
Theory
31
Marktforschung
27
Market research
26
PLS-SEM
22
Scientific method
18
Wissenschaftliche Methode
18
Structural equation modeling
16
Consumer behaviour
15
Konsumentenverhalten
15
Family business
13
Marketingmanagement
12
Familienunternehmen
11
Marketing management
11
Estimation theory
9
Management
9
Relationship marketing
9
Schätztheorie
9
Beziehungsmarketing
8
Bibliometrics
8
Brand management
8
Markenführung
8
Marketing theory
8
Marketingtheorie
8
Statistical method
8
Statistische Methode
8
Betriebswirtschaftslehre
7
Information technology
7
Informationstechnik
7
Measurement
7
Strategic management
7
Strategisches Management
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English
8
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Hair, Joseph F.
6
Babin, Barry J.
4
Nairn, Agnès
2
Pieper, Torsten M.
2
Astrachan, Joseph H.
1
Berthon, Pierre
1
Berthon, Pierre R.
1
Binz Astrachan, Claudia
1
Boles, James S.
1
Griffin, Mitch
1
Krey, Nina
1
Money, Arthur
1
Money, Arthur H.
1
Prügl, Reinhard
1
Ringle, Christian M.
1
Sarstedt, Marko
1
Whitmoyer, Jeffrey G.
1
Wilson, Shawn R.
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Journal of family business strategy
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of marketing theory and practice
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Long range planning : LRP ; international journal of strategic management
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The nature and scope of marketing research
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ECONIS (ZBW)
8
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Method trends and method needs : examining methods needed for accelerating the field
Wilson, Shawn R.
;
Whitmoyer, Jeffrey G.
;
Pieper, Torsten M.
- In:
Journal of family business strategy
5
(
2014
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10010366795
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2
Publishing research in marketing journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
3
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
4
Covariance-based structural equation modeling in the Journal of advertising : review and recommendations
Hair, Joseph F.
;
Babin, Barry J.
;
Krey, Nina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011686516
Saved in:
5
The use of partial least squares structural equation modeling in strategic management research : a review of past practices and recommendations for future applications
Hair, Joseph F.
;
Sarstedt, Marko
;
Pieper, Torsten M.
; …
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5/6
,
pp. 320-340
Persistent link: https://www.econbiz.de/10009685164
Saved in:
6
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
7
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
8
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre
;
Money, Arthur
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 257-274
Persistent link: https://www.econbiz.de/10003436748
Saved in:
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