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~subject:"Bibliometrie"
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Bibliometrie
Konsumentenverhalten
57
Consumer behaviour
55
Deutschland
33
Germany
30
Consumer boycott
16
Konsumentenboykott
15
Theorie
14
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Hoffmann, Stefan
5
Mai, Robert
2
Fischer, Sophia
1
Hilbert, Andreas
1
Iskhakova, Lilia
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Schwarz, Uta
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Christian-Albrechts-Universität zu Kiel
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Journal für Betriebswirtschaft : management review quarterly
2
European journal of marketing : EJM
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
5
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1
Anti-consumption as a means to save jobs
Hoffmann, Stefan
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1702-1714
Persistent link: https://www.econbiz.de/10009539446
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2
Die Wirkung von Akzent und Dialekt in der internen und externen Kommunikation : Stand der betriebswirtschaftlich orientierten Forschung und Forschungsdirektiven
Mai, Robert
;
Hoffmann, Stefan
- In:
Journal für Betriebswirtschaft : management review …
60
(
2010
)
4
,
pp. 241-268
Persistent link: https://www.econbiz.de/10008796430
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3
State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan
;
Fischer, Sophia
;
Schwarz, Uta
;
Mai, Robert
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
Saved in:
4
Alumni loyalty : systematic literature review
Iskhakova, Lilia
;
Hoffmann, Stefan
;
Hilbert, Andreas
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 274-316
Persistent link: https://www.econbiz.de/10011779099
Saved in:
5
Consumption decisions in the food sector : conceptual and empirical studies from the food marketing context
Symmank, Claudia
-
2017
Persistent link: https://www.econbiz.de/10011942202
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