This study surveys recent work, published in four International Business journals, that has focused on the non-manufacturing sector which includes the 'services' sector. It documents the nature of scholarship in this area, identifies opportunities for future work, highlights some important...

Looking Beyond the Frontiers of Conventional International Business Research: Exploring Opportunities and Making a (Small, But Real) Difference -- Part I: Enriching International Business Research Agenda -- The Full Canvas: Exploring the Bright and Dark Sides of International Business Strategy...