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Bier
Consumer behaviour
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Konsumentenverhalten
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Einzelhandel
9
Retail trade
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Store brand
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Brand image
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Markenimage
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Brand Equity
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Handelsmarke
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Perceived quality
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Relationship marketing
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Store image
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Brand management
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Celebrity endorsement
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Emotion
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Gebrauchtmarkt
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Spanien
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retail
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Calvo-Porral, Cristina
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Montes-Solla, Paulino
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Orosa-González, Javier
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Rivaroli, Sergio
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Case studies in the beer sector
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European research studies : an international multidisciplinary journal with topics in European integration
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International journal of wine business research
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ECONIS (ZBW)
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1
A barnacle-flavored beer? : consumer acceptance of flamboyant tastes in the brewery industry
Calvo-Porral, Cristina
- In:
Case studies in the beer sector
,
(pp. 147-162)
.
2021
Persistent link: https://www.econbiz.de/10012504269
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2
Drivers of value in the beer market : comparing an imported and a national brand
Calvo-Porral, Cristina
;
Montes-Solla, Paulino
- In:
European research studies : an international …
16
(
2013
)
3
,
pp. 19-45
Persistent link: https://www.econbiz.de/10011387676
Saved in:
3
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
Saved in:
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