The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals...

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Acknowledgments -- Chapter 1: A Value-Centric Perspective Towards Analytics -- Introduction -- Business Analytics -- Profit-Driven Business Analytics -- Analytics Process Model -- Analytical Model Evaluation -- Analytics Team --...