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~subject:"Big Data"
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Lessmann, Stefan
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Behl, Abhishek
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Benoit, D. F.
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Bokelmann, Björn
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Dutta, Pankaj
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Information systems and e-business management : ISeB
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Spurious patterns in Google Trends data : an analysis of the effects on tourism demand forecasting in Germany
Bokelmann, Björn
;
Lessmann, Stefan
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012063545
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2
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
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3
On realising the utopian potential of big data analytics for maximising return on marketing investments
Benoit, D. F.
;
Lessmann, Stefan
;
Verbeke, Wouter
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10012248937
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4
A conceptual framework for the adoption of big data analytics by e-commerce startups : a case-based approach
Behl, Abhishek
;
Dutta, Pankaj
;
Lessmann, Stefan
; …
- In:
Information systems and e-business management : ISeB
17
(
2019
)
2/4
,
pp. 285-318
Persistent link: https://www.econbiz.de/10012139415
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