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How and when do big data investments pay off? : the role of marketing affordances and service innovation
DeLuca, Luigi M.
;
Herhausen, Dennis
;
Troilo, Gabriele
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 790-810
Persistent link: https://www.econbiz.de/10012587474
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2
Linking data-rich environments with service innovation in incumbent firms : a conceptual framework and research propositions
Troilo, Gabriele
;
DeLuca, Luigi M.
;
Guenzi, Paolo
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 617-639
Persistent link: https://www.econbiz.de/10011803474
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