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How and when do big data investments pay off? : the role of marketing affordances and service innovation
DeLuca, Luigi M.
;
Herhausen, Dennis
;
Troilo, Gabriele
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 790-810
Persistent link: https://www.econbiz.de/10012587474
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The future of digital communication research : considering dynamics and multimodality
Grewal, Dhruv
;
Herhausen, Dennis
;
Ludwig, Stephan
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10013364280
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