Big data has emerged as an important area of interest pertaining to the study and research of practitioners and academicians. The exponential growth of data is fuelled by the exponential growth of various internet and digital devices. Advancement in technology has made it economically feasible...

Application of Big Data and Business Analytics uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field.

Data Science and Analytics explores the application of big data and business analytics by academics, researchers, industrial experts, policy makers and practitioners, helping the reader to understand how big data can be efficiently utilized in better managerial applications.

A major chunk of rural people live on agriculture and other allied activities viz animal husbandry, dairying and fisheries, etc. Rural development constitutes of lot of big data related to rural employment which has driven this study to address a research question that what is the application of...