Min Hooi Chuah; Ramayah Thurusamry - In: Cogent business & management 8 (2021) 1, pp. 1-8
This study aims to review the challenges of implementing big data analytics by Small and Medium Enterprises (SMES) in Malaysia. There is a lack of literature studies examining the relationship between Lessig’s four modalities and the challenges of big data analytics adoption. This study...
