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Effective marketing depends on knowledge of customer behavior and competition. This is especially true for Location Based marketers who risk sending alerts at inopportune moments or to the wrong targets. This study analyzes check-ins around Times Square in New York City using Foursquare, a...
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Intro -- Big Data and Mobility as a Service -- Copyright -- Contents -- Contributors -- Introduction -- 1. Background -- 2. Big data: Definition, history, today -- 3. MaaS: Definition, history, today -- 4. Big data X MaaS -- 5. Summary -- Chapter 1: MaaS system development and APPs -- 1. The...
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