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Leveraging big data for strategic marketing : a dynamic capabilities model for incumbent firms
Brewis, Claire
;
Dibb, Sally
;
Meadows, Maureen
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014438509
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2
Big data, big decisions : the impact of big data on board level decision-making
Merendino, Alessandro
;
Dibb, Sally
;
Meadows, Maureen
; …
- In:
Journal of business research : JBR
93
(
2018
),
pp. 67-78
Persistent link: https://www.econbiz.de/10011929041
Saved in:
3
Troubled waters : the transformation of marketing in a digital world
Quinn, Lee
;
Dibb, Sally
;
Simkin, Lyndon
;
Canhoto, Ana …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2103-2133
Persistent link: https://www.econbiz.de/10011629298
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