1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The Expressions of Digital and Digital Technologies: How...

Chapter 1: The Modern Organization, Data, and Better Performances -- Chapter 2: Setting the stage. BDA, Dynamic Capabilities and Ambidexterity, what we know so far? -- Chapter 3: From Big Data to Performance: The Importance of Ambidexterity, Agility and BDA Integration in Business Processes. A...