The aim of this paper is twofold: First, we implement and validate the famous Big Five model on personality traits in a rural developing country setting. Second, we provide micro level evidence that examines personality traits of rural households in Thailand and Vietnam. Using new representative...

The aim of this paper is twofold: First, we implement and validate the famous Big Five model on personality traits in a rural developing country setting. Second, we provide micro level evidence that examines personality traits of rural households in Thailand and Vietnam. Using new representative...