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Target and position article : analyzing the impact of user-generated content on B2B firms' stock performance : big data analysis with machine learning methods
Liu, Xia - In: Industrial marketing management : the international … 86 (2020), pp. 30-39
Persistent link: https://www.econbiz.de/10012212186
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182