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Big data and analytics in hospitality and tourism : a systematic literature review
Mariani, Marcello M.; Baggio, Rodolfo - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 231-278
Persistent link: https://www.econbiz.de/10012798191
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Effects of the Booking.com rating system : bringing hotel class into the picture
Mariani, Marcello M.; Borghi, Matteo - In: Tourism management : research, policies, practice 66 (2018), pp. 47-52
Persistent link: https://www.econbiz.de/10011813812
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Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.; Wamba, Samuel Fosso - In: Journal of business research : JBR 121 (2020), pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
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Does cultural distance affect online review ratings? : measuring international customers’ satisfaction with services leveraging digital platforms and big data
Mariani, Marcello M.; Matarazzo, Michela - In: Journal of management & governance 25 (2021) 4, pp. 1057-1078
Persistent link: https://www.econbiz.de/10012656535
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Innovative value-based price assessment in data-rich environments : leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs
Boccali, Filippo; Mariani, Marcello M.; Visani, Franco; … - In: Technological forecasting & social change : an … 182 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013449202
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A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Mariani, Marcello M.; Wirtz, Jochen - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2929-2943
Persistent link: https://www.econbiz.de/10014314892
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Innovation analytics and digital innovation experimentation : the rise of research-driven online review platforms
Mariani, Marcello M.; Nambisan, Satish - In: Technological forecasting & social change : an … 172 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013174436
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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Do submission devices influence online review ratings differently across different types of platforms? : a big data analysis
Mariani, Marcello M.; Borghi, Matteo; Laker, Benjamin - In: Technological forecasting & social change : an … 189 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014266258