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Big event
Consumer behaviour
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Grohs, Reinhard
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European Sport management quarterly : ESMQ
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Journal of sport management : the official journal of the North American Society of Sport Management
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What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
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Value cocreation at sport events
Grohs, Reinhard
;
Wieser, Verena E.
;
Pristach, Matthias
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012256470
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