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Host residents' perception changes on major sport events
Ma, Shang Chun; Ma, Shang Min; Wu, Jih Hwa; Rotherham, … - In: European Sport management quarterly : ESMQ 13 (2013) 5, pp. 511-536
Persistent link: https://www.econbiz.de/10010234895
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Tourist attitudes to mega-event sponsors: where does patriotism fit?
Chang, Ching-Hung; King, Brian; Shu, Shih-Tung - In: Journal of vacation marketing 26 (2020) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10012265181
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Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
Byon, Kevin K.; Yoon, Juha; Gang, Alex; Park, Juho; … - In: International journal of sports marketing & sponsorship 26 (2025) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10015417306