Wang, Kung-Jeng; Dwi Lestari, Yuliani; Yang, Tsau-Tang - In: Journal of Business & Industrial Marketing 30 (2015) 2, pp. 139-152
Purpose – This study aims to examine the location determinants of market expansion of the biotechnology industry to China’s second-tier cities. Design/methodology/approach – The authors involved 68 top management officials of biopharmaceutical firms in China by applying triangulation data...