As the black box model of consumer behavior deals with the external factors that influence consumer resulting in different purchasing behaviour the application of blockchain technology will also influence the consumer similarly. This new trend will surely have a huge impact on the brand image,...

The much awaited technology is now making the changes the way retailer used to manage the food produce in terms of tracking the quality at different stages of handling and traceability in all the products. Similarly the consumer can also experience the change by knowing the authentic information...